COME AS
A Tourist
LEAVE AS
A BRETON.
Branding & ads
COME AS A TOURIST, LEAVE
As a BRETON.
A new communication territory that underlines that Brittany is much more than just a beautiful region to visit, with self-derision, wit and character. It's a state of mind that runs through us, that we adopt and that inhabits us once we discover it and fall under its charm.