Branding & Film

To coooooool to match

Same profiles, same hooks, same repetitive swipes to go from one profile to another: dating apps all have an air of déjà vu.

Socialclub decided to position Feels as the anti-dating app, aimed at a generation that is too cool to match.

Feels
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The app’s interface has been completely redesigned to offer a social space where you can let go.

Users’ profiles can be customized with animated stickers and other creative tools. The story-like navigation prefers scrolling to swiping. And to avoid the eternal « hi, wassup », icebreakers are suggested for more spontaneous interactions.

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On social networks, Feels will showcase its users by sharing the most creative content they have posted, by adding them to the brand’s crazy graphic universe.

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